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LONDON (Reuters) – Britain’s Prince William launched a multi-million-pound environmental prize on Thursday, teaming up with celebrities including footballer Dani Alves and Alibaba founder Jack Ma to launch a prize aimed at tackling the world’s climate problems.

With the high-profile project, William, the Queen’s grandson who is second-in-line to the throne, opened up a new chapter in the royal family’s decades-long environmental campaigning.

The Earthshot Prize will award five one-million-pound prizes each year for the next 10 years under the categories of protecting and restoring nature, cleaner air, reviving oceans, waste-reduction and climate change.

William has recruited a dozen global celebrities to join the Earthshot Prize Council to decide the winners.

As well as Brazilian footballer Alves and Chinese entrepreneur Ma, they include British naturalist David Attenborough, Queen Rania of Jordan, Australian actor Cate Blanchett, Colombian singer Shakira and former UN climate chief Christiana Figueres. Read More

By Ian Dei

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