Nearly a year after it began testing in Colombia, Facebook Dating is now available in the United States. The product, which is available to users 18 and older, will appear as a new tab within the Facebook mobile app. People who opt in to Dating can create a profile that’s separate from their main Facebook profile with one tap and meet potential romantic partners among their friends of friends — or, if that makes you uncomfortable, completely outside of your existing friend network.
Facebook says it will suggest matches for you based on preferences you express when you create your profile, along with your interests and Facebook activity. The app, which borrows many design elements from the dating app Hinge, allows you to send a “like” and a corresponding message to any profile you encounter on the service.
You won’t see your Facebook friends in the app unless you use its “secret crush” feature, which lets you express interest in up to nine Facebook friends (or Instagram followers). If you both like each other, you’ll get a notification letting you know. (“Probably one of the best notifications of their life,” product manager Nathan Sharp told The Verge.)
Facebook Dating is free and contains no ads or in-app purchases.
“We didn’t want to include anything around swiping or games,” Sharp said. “Facebook Dating is about conversations.”
Dating is also integrated with Facebook groups and events. If people in a group you’re in have created Dating profiles or if they’re planning to attend the same Facebook events, they might show up in your matches.
With today’s launch — and an antitrust case against the company looming — Facebook is stepping up Dating’s integration with Instagram. As on Tinder and Hinge, you can now optionally add a module to your profile showing your recent Instagram photos. And in the coming months, Facebook says, you’ll be able to add ephemeral stories — both from Facebook and Instagram — to your profile as well. (Details about how that integration will look and feel aren’t ready to share, the company said.)