Artificial intelligence (AI) is one of the biggest trends in digital marketing today.
A decade ago, AI was associated with robots, machinery, and complex sciences. It felt abstract and somewhat alien. It was a term that would more likely be associated with sci-fi movies, and a distant future.
Fast forward 10 years and AI has become a more familiar idea.
From using a self-check-out line at the grocery store to depending on item recommendations from Amazon, AI has evolved to become a staple in our everyday lives.
Today nowhere is this truer than digital marketing and SEO.
The Impact of AI on SEO
AI – specifically machine learning – has become a crucial component in how search engines rank pages. This means it’s important to understand AI when optimizing for search.
As search engines have become better at identifying keyword stuffing, irrelevant backlinks, and quality content for users, marketers have had to use AI to meet the requirements of search engines.Continue Reading