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A Cheeky New Underwear Brand With A Big Mission

This new women’s underwear brand has a clever logo: buttcheeks. Aptly called Knickey, the startup wants to give another much-needed choice to women when buying the all-important underpants. Cayla O’Connell Davis spent years working in sustainable fashion and learning about global cotton supply chains, before starting her own company.She’s adamant on one thing — cotton: “So much of the underwear market, about 60 percent of the stuff on the market, is made using synthetic fibers. These are not healthy,” she says from her New York City office.Read More

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